The Value Exchange of the Digital Age

by Anna Jacobson, Hanna Rocks, and Jay Venkata

To explore the balance between providing innovative products or services and jeopardizing personal privacy, we selected companies across three industries — Instagram for social media, Fitbit for hardware devices, and Stitch Fix for e-commerce — to see where the privacy boundary lies. We examine the relationships and exchange of money, products, and data among the users, the company, and applicable third parties to analyze how these businesses remain profitable in a time where consumers frequently expect more, for less (or for nothing at all).